Position to thrive, not just survive

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Quick turnaround

Clear process

Worked with 65+ B2B startups

5.0/5

48/5

5.0/5

4.9/5

Tell a story that resonates with your B2B buyers

Your product positioning, translated into messaging, helps B2B buyers understand why they should pick your brand over others.

I help B2B SaaS startups build or improve their positioning so you can:

Connect with B2B buyers at a deeper level
Build a positive image for your product
Influence their buying behavior so they choose your products
Inspire sustained loyalty to your brand
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93%

Average

success rate

135+

Projects

completed

65+

Companies

supported

15+

Years of

Experience

Customer testimonials

"With his rich experience in SaaS and B2B technology, Veb's insights are invaluable in making strategic decisions for product, resourcing, customer experience and growth in any early stage startup.

He also led the complete planning and execution for our new website(s)."

“It was a pleasure working with Vaibhav. He helped us create clear positioning, crafted the messaging from scratch, really owned the project, took time to understand the market, competitors and space.

We are continuing to work with Vaibhav for strategic marketing.”

“Vaibhav helped us make the right choices for our cloud security business at an early stage of growth.

With Vaibhav's insights and execution on our go-to-market, website and content strategy, we were able to quickly setup the base for launching and scaling our demand gen.”

Positioning and Messaging process for B2B startups

B2B growth is driven by great messaging that is clearly differentiated from your competitors and talks about sustainable advantages for your buyers.

1. Deep understanding

Deeply understand your B2B buyers' problems, pains and desires.

2. Positioning strategy

Define your sustainable competitive advantages and positioning matrices.

3. Messaging framework

Translate the positioning choices into clear, concise product messaging pillars.

1. Get deep clarity on buyers and competitors

Everything starts with a clear brand purpose. Why does your company want to exist in the world? What big change is it trying to create? And what is the world you want to see for your customers?

Step by step guided process

My process is clear and expert-led so you can truly express your vision and see the brand take shape

Deep alignment with your vision

I collaborate deeply with your founding team to make sure your brand remains grounded in your vision

2. Define positioning to differentiate your product

With a clear brand core, I help founders deeply understand their target markets and make strategic choices to ensure they give their companies best odds of winning in those markets.

Where to play?

What should be our playing field? In which markets will we compete? Where will we focus and not focus?

How to win?

What are our sources of sustainable competitive advantage? What makes us unique and delivers value?

3. Build great messaging to engages and converts

With the core of your brand and strategic choices defined, I will also setup a simple, clear brand voice and tone for your customer facing assets to follow.

Positioning statement and hero headlines
Value messaging pillars
Comprehensive product messaging framework

Select B2B positioning and messaging projects

Frequently asked questions

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Get started in 3 steps

Ready to explore how I can help your B2B growth?

Setup a free consultation to start.

Get Free Consultation

1

Setup free consultation call

Select a slot for a consultation call so I can understand your growth stage and aspirations

2

Agree on scope and pricing

I will setup a clear scope and roadmap with pricing and timeframe for us to agree on

3

Kick-off project execution

Kick off execution within 5 days to start working and continue collaboration