From early wins to definitive growth

Hi, I’m Veb! I partner with technology companies to setup their marketing and drive growth in Enterprise and SaaS markets.

I bring 12 years of B2B marketing experience in US, Europe & India across product marketing, demand generation, martech and analytics.

Vaibhav Veb Bansal B2B Marketing Consulting
WORKED WITH Companies around the world
CUSTOMER TESTIMONIALS

"It was great working with Vaibhav! We are happy with the work. We will be working with him on an ongoing basis."

Georgina Gonzalez Product Manager, ActivePrime CRM

"Veb helped create a vision and an execution plan for our Boston based VC-backed Shopify App. In just a few months, we have a tracking system for keywords, weekly performance records, and dozens of documented versions of product messaging.

We just achieved record breaking week of downloads on the Shopify App Store.

Veb’s care and precision over our strategy means his services are incredibly hard to beat."

Ashland Stansbury Founder & CEO - Because Intelligence

"Veb really knows his stuff. He helped us set up the baseline for scalable marketing. He brought planning, structure, tracking, and great insights.

I recommend him to anyone who is looking for a skillful senior marketer."

Saulo Martins Growth Lead, Sastrix GmbH | Sastrify.com

"Vaibhav is the best growth consultant and brings great clarity in SEO & analytics. We leaned on Vaibhav's expertise for growing our multiple SaaS products.

I highly recommend Vaibhav to kickstart and grow your B2B marketing."

Kausambi Manjita Co-founder and CEO - Mason and ModeMagic

"Great skills, great communication, great result!"

Kay Wackwitz Co-founder and CEO - Drone Industry Insights | droneii.com

"It was a pleasure working with Vaibhav. He helped us craft the messaging from scratch, really owned the project, took time to understand the market, competitors and space.

We are continuing to work with Vaibhav for strategic marketing."

Gautam Rishi Founder and CEO - Oneshot.ai

"Vaibhav is great at demand generation constantly learning new and better ways to execute campaigns. He's very data-driven, which is key in growth marketing.

I have been impressed by Vaibhav's ability to get things done. He's an asset in a fast-paced environment"

Shailesh Chitnis Co-founder - Compile.com
    my process

    How I deliver great outcomes

    Strategic clarity

    Make the right choices for your stage of growth

    Assured execution

    Grow marketing programs inspired by years of experience

    Better operations

    Set simple, clear processes and build scalable MarTech stack

    Measure everything

    Implement cross-funnel analytics to measure and improve results

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    01. B2b expertise

    Shape your B2B strategy

    Unlike consumers, B2B buyers are part of a complex decision-making structure in an organization. I help you setup your marketing strategy to accommodate the unique behavior of B2B buyers and their purchases.

    Know what matters

    Understand what B2B buyers care about and how it impacts your marketing.

    Separate facts from fiction

    Go beyond generic B2B advice to get execution-backed practices that really work.

    Define clear outcomes

    Define outcomes for the top, middle and bottom of the funnel.

    Measure the impact

    Track the right metrics to keep your team on-track.

    02. MARKETING EXECUTION

    Start the growth process

    Many founders desire to stumble and learn rather than get expert help. In B2B markets though, volumes are low and that process of trial and error can take a really long time. 

    I help you jumpstart your growth journey using my experience of running B2B demand generation for startups, mid-size companies & large enterprises. 

    Prioritize channels

    Focus on channels that work for your stage of growth.

    Execute faster

    Get faster results rather than wasting time on weak trials.

    Balance speed and budget

    Find that sweet spot between early wins and sustained growth.

    Analyze and improve

    Setup analytics and define metrics to improve results.

    03. MARKETING & SALES OPERATIONS

    Scale faster and better

    Every action today should create long-term impact. I help companies setup the key pillars for sustained B2B growth across their entire growth funnel.

    Website
    Content plan
    Sales ops
    Martech
    Analytics
    Processes

    I’ve worked with nearly twenty marketing and sales technology platforms, so I can help you select, deploy and operationalize any platform on the market.

    Build an analytics framework, implement a contact data strategy or deploy automation platforms and CRMs to shape the customer journey.

    B2B Technology Companies
    04. INTERNATIONAL MARKETING

    Acquire customers everywhere

    With over 70% of my experience focused on the US and international markets, I help companies bridge the cultural divide. That’s the difference between local players and companies that build truly global products and experiences. 

    Marketed complex technologies

    Over a decade of marketing complex tech products

    Balance strategy & execution

    Deliver the right balance for your stage of growth

    Focus on your business goals

    Grow marketing keeping business outcomes in focus

    Expertise in Martech & analytics

    Deploy and grow any marketing or analytics tech

    Frequently asked questions

    I work independently. I occasionally recommend other freelancers to customers for example designers, writers and more. I suggest to setup separate contracts with them but on rare occasions I can include them in our engagement.

    Absolutely. In over 10 years of marketing, 70% of my work has targeted US and Europe, 10% to India only and 20% to global audiences. 

    This includes digital of course, but I’ve also done extensive PR and event marketing for enterprise companies. 

    I consider myself location independent but I often spend more time in cities where I have long-term customers or active projects. This helps with occasional meetings and brainstorming sessions which are more effective in person.

    Of course. I have worked with 25+ companies in different industries across US, India and Europe. 

    You can view the logos of a few of my customers and testimonials at the top. In the first call, I often share examples with screenshot of my past work. 

    I am also building a portfolio on this website, but it’s not ready yet. 

    As my work is very intensive in nature, I often setup scope by project after our first conversation. This helps me understand your current stage of growth, your goals and resources so I can recommend the best plan of action. When a clear scope can be defined, I setup the price by project. 

    For more flexible engagements I offer on-demand hourly rate and you can also commit to a fixed number of hours per week. In both cases, the actual time is tracked in a  shared Google Sheet for complete transparency.

    A common misconception about consulting is that it is only “advice”.

    In reality, consulting is about transformation and driving change in your organization. I do this by combining experience-backed recommendations, running pilot programs that drive results, building technology and analytics frameworks, and setting up processes that your team can take over. 

    In longer engagements, I also help founders hire and train the right people. The simplest way to explain all of the above is consulting + execution. This dispels any misunderstandings about our work together. 

    You can see average prices that I’ve worked with over the last few projects. I propose a customized price once we review your business goals, challenges, marketing setup and product complexity.

    Hourly rate however is fixed and actually very competitive for B2B marketing consulting and execution. 

    I bring years of expertise in marketing analytics. If your analytics is properly setup, I’ll help you define the right metrics as we execute so you can see the impact.

    If your analytics setup is lacking, I’ll fix it. 

    Of course. In fact I strongly recommend signing a non-disclosure agreement to ensure you are comfortable sharing sensitive information with me. That’s the only way to achieve business impact. 

    Yes of course. It really depends on your immediate needs. I’m happy to help you make the right choices.

    No. Unfortunately, in B2B marketing results depend on multiple factors across your strategy, product, acquisition, qualification and opportunity stages. 

    I help companies adopt industry-leading practices but realizing the outcomes is a shared responsibility. 

     

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