What buyers value in B2B content
In B2B, just like in consumer markets, different buyers desire different type of value. How can you understand which buyers value what traits and use that knowledge to drive your
From early wins to definitive success
Marketing consulting and execution to help
B2B companies win in enterprise SaaS markets.
Clear marketing,
big results.
I help startups and growing companies with product marketing, demand generation, marketing operations and analytics.
Since 2016, I've worked as an independent consultant and delivered outcomes for B2B enterprise and SaaS brands.
Since 2016, I've worked as an independent consultant and delivered outcomes for B2B enterprise and SaaS brands.
- Led marketing for 40+ brands
- Results in 15 different industries
- Intensive work with 20 companies and growing
Make the big moves to grow faster than the competition
Create a clear, relevant message for your audience
Give your product a head start by clearly defining where it fits into your customers' journey, how it solves their problems, and how it creates value for their work.
With this deep knowledge I help you add clear, concise and relevant messaging on your user-facing assets and content.
With this deep knowledge I help you add clear, concise and relevant messaging on your user-facing assets and content.
- Define product fit and value proposition
- Craft value-first messaging
- Write copy for your website, emails and more
Attract and influence buyers with high-value content
With deep knowledge of your product and market, I build a customer-first content plan for your brand.
I also work with your team to create content that will attract and influence the right customers.
With the right processes and metrics in place you can see the real impact of content on your growth.
I also work with your team to create content that will attract and influence the right customers.
With the right processes and metrics in place you can see the real impact of content on your growth.
- Manage a content calendar
- Create reports, case studies, articles and more
- Define analytics and measure impact
Engage and nurture customers across channels
Reach your audience on the right channels and discover your next customers.
I execute pilot projects for demand generation programs on digital channels and events.
As results are generated from the pilots, I transition them to your team with the right training and management processes.
I execute pilot projects for demand generation programs on digital channels and events.
As results are generated from the pilots, I transition them to your team with the right training and management processes.
- Search marketing - SEO and Google Ads
- E-mail marketing - acquire and nurture
- LinkedIn - organic and paid
- Events - webinars and in-person
Setup marketing operations and analytics to grow faster
As the impact of your marketing grows I help you adopt, setup and manage the full-stack of tools, data and analytics.
With the right choices, your marketing will have a clear impact on your revenue. And you can finally measure that impact with the right metrics.
With the right choices, your marketing will have a clear impact on your revenue. And you can finally measure that impact with the right metrics.
- Propose and setup your marketing automation
- Implement web and engagement analytics
- Setup your CRM and sales operations
Read latest insights
True ROI of your marketing automation platform
Marketing organizations globally have made huge investments in marketing automation solutions, giving prominence to a fresh, more tactical approach for nurturing leads and automating workflows. We should feel incredibly confident
How to create B2B content that builds trust with customers.
B2B buyers don’t trust B2B content like they used to. More companies are investing in creating content than ever before. Yet, the ROI is becoming harder to extract. You need
Get definitive growth
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