What’s the ROI of Marketing Automation Platforms?
When you nurture a thousand leads, assuming a respectable conversion rate of 5%, you get a return of 50 wins. But when you start with 10,000 leads, you are only
From early wins to definitive success
B2B marketing consulting and execution for
technology and SaaS companies.
Great B2B marketing starts with a clear vision
I partner with startups and fast-moving companies to help them grow using my rich experience in B2B marketing consulting and execution.
Since 2016, I've worked with and delivered outcomes for several B2B enterprise technology and SaaS products.
Since 2016, I've worked with and delivered outcomes for several B2B enterprise technology and SaaS products.
- Led marketing for 40+ brands
- Results in 15 different industries
- Intensive work with 20 companies and growing
Make your next big move
Create the great message your product deserves
Give your product a great start by clearly defining where it fits into your customers' journey, how it solves their problems, and how it creates value for their work.
With this deep knowledge I help you add clear, concise and relevant copy on your user-facing assets and content.
With this deep knowledge I help you add clear, concise and relevant copy on your user-facing assets and content.
- Define product fit and value proposition
- Craft value-first messaging
- Write copy for your website, emails and more
Attract and influence your buyers with B2B content
With deep knowledge of your product and market, I build a customer-first content plan for your brand.
I also work with your team to create content that will attract and influence the right customers.
With the right processes and metrics in place you can see the real impact of content on your growth.
I also work with your team to create content that will attract and influence the right customers.
With the right processes and metrics in place you can see the real impact of content on your growth.
- Setup a B2B content calendar
- Create reports, case studies, articles and more
- Define analytics and measure impact
Run B2B demand generation programs across channels
Reach your audience on the right channels and discover your next customers.
I execute pilot projects for demand generation programs on digital channels and events.
As results are generated from the pilots, I transition them to your team with the right training and management processes.
I execute pilot projects for demand generation programs on digital channels and events.
As results are generated from the pilots, I transition them to your team with the right training and management processes.
- Search marketing - SEO and Google Ads
- E-mail marketing - acquire and nurture
- LinkedIn - organic and paid
- Events - webinars and in-person
Setup B2B marketing ops and growth analytics
As the impact of your B2B marketing grows I help you adopt, setup and manage the full-stack of tools, data and analytics.
With the right choices, your marketing will have a clear impact on your revenue. And you can finally measure that impact with the right metrics.
With the right choices, your marketing will have a clear impact on your revenue. And you can finally measure that impact with the right metrics.
- Propose and setup your marketing automation
- Implement web and engagement analytics
- Setup your CRM and sales operations
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