When you nurture a thousand leads, assuming a respectable conversion rate of 5%, you get a return of 50 wins. But when you start with 10,000 leads, you are only able to scale up to 300 wins.

Startup unicorns don't just materialize from sheer luck. It's important to build a great product. But it's even more important is to identify and integrate habits that improve your chances of long-term success.

It’s hard to build a talented team. And it’s even harder if you are trying to build a team in your startup working with limited resources. More companies are relying on freelancers to move their business forward without waiting to build a full-time team.

How To Align Sales and Marketing Teams in 5 Steps. It’s very important for B2B sales and marketing to work together. After all, the goal is the same — to win and retain customers.

In B2B, just like in consumer markets, different buyers desire different type of value. How can you understand which buyers value what traits and use that knowledge to drive your marketing and sales?