B2B marketing consulting and execution

Fractional CMO for B2B SaaS Startups

I'm Veb - I help founders launch and scale B2B technology and SaaS products using my 15+ years of experience in B2B strategy, marketing and sales.
Define B2B strategy and positioning
Create high-impact messaging, copy and website
Run marketing campaigns across multiple channels
“Veb really knows his stuff. I recommend him to anyone”
Saulo Martins
Growth Lead - Sastrix GmbH | Sastrify.com
“Working with Veb has been instrumental for IgnitePOST”
Arian Radmand
Founder & CEO - Turngram Inc | Ignitepost
“Veb’s services are incredibly hard to beat”
Ashland Stansbury
Founder & CEO - Because Intelligence
"I recommend working with Veb for your B2B marketing growth"
Frieda Hamster
Chief Commercial Officer - Laboremus.ug
“Great skills, great communication, great results!”
Kay Wackwitz
Founder & CEO - Drone Industry Insights
"Veb was absolutely amazing, his process was truly incredible"
Matthew Curtis
Founder and CEO - Insightvoice.ai
Customers

Trusted by 60+ companies globally

I help startups execute better

1.
B2B brand strategy – Define your brand core and strategy.
2.
Messaging and Website – Create product messaging and website.
3.
Run growth campaigns – Find the right channel mix and execute.
“I am stunned, WOW!”
Sally H.
“Oh my gosh, thanks Tiles!”
Ken P.
“What a design, I love it!”
Kim N.
“Couldn’t live without it!”
Cameron S.
“I am stunned, WOW!”
Sally H.
B2B strategy and branding

Define your B2B strategy & core

B2B buyers are involved a complex decision-making structure in their organizations.

I create the strategy, positioning and messaging for your product to help your buyers relate better.
B2B product strategy
Launch, position and scale.
75%
B2B messaging and website

Build messaging, copy and website

Websites are the core of a successful B2B marketing and sales organization.

I create your messaging framework, write the website copy and even deploy your website if needed to help you build a great core.
Run demand generation
Plan, budget and execute
85%
B2B marketing campaigns

Run campaigns on key channels

In B2B markets, volumes are low and experiments take much longer.

I optimize your channel mix and run pilots on core channels like SEO, Google Ads, E-mail, Webinars, Events and Partnerships.
Setup Martech & analytics
Grow faster with automation
90%
B2B marketing and sales operations

Deploy tools, setup analytics

I setup pillars for B2B growth with a mix of technology, analytics and processes.

I’ve used 25+ tools, so I can deploy your business stack – from analytics, to data strategy, marketing automation and CRM.
International Marketing
Launch and grow products globally
85%
Customer reviews

Top rated by B2B companies

“Veb really knows his stuff. He helped us set up the baseline for scalable marketing.

He brought planning, structure, tracking, and great insights.

I recommend Veb to anyone who is looking for a skillful senior marketer.”

Saulo Martins
Growth Lead - Sastrix GmbH | Sastrify.com

92

New leads in less than 3 weeks

“Vaibhav helped us make the right choices for our cloud security business at an early stage of growth.

With Vaibhav's insights and execution on our go-to-market, website and content strategy, we were able to quickly setup the base for launching and scaling our demand generation.”

Akash Mahajan
Co-founder - Kloudle.com

10 weeks

SaaS website and demand generation plan

“Veb created a vision and execution plan for our VC-backed Shopify app including multiple versions of product messaging, keyword strategy, and performance analytics leading to record breaking downloads on Shopify app store!

Veb’s care and precision over our strategy means his services are incredibly hard to beat.”

Ashland Stansbury
Founder & CEO - Because Intelligence

3.5X

Customer store growth in 3 months

“It was a pleasure working with Vaibhav. He helped us craft the messaging from scratch, really owned the project, took time to understand the market, competitors and space.

We are continuing to work with Vaibhav for strategic marketing.”

Gautam Rishi
Founder and CEO - Oneshot.ai

23

New customer accounts within 3 months

“Working with Veb has been instrumental for IgnitePOST.  His ability to test, iterate, and constantly improve on our Shopify Search Ads strategy gave us the ability to dial in our acquisition extremely effectively.  

It's rare to find a marketer like Veb that can understand the bigger picture of what our business was trying to achieve while also effectively executing specific initiatives to reach business goals.”

Arian Radmand
Founder and CEO - IgnitePOST.com

3X

New active customers on Shopify

“Veb streamlined the growth for our Shopify App by recommending key changes to our messaging, search ads strategy, and visual identity. He also led the complete planning and execution for our new website.

With his rich experience in SaaS and B2B technology, Veb's insights are invaluable in making strategic decisions for product, resourcing, customer experience and growth in any early stage startup.”

El Madani
Founder and CEO - Shipowise Inc | Trackipal.com

292%

ROAS on Shopify App Store with 1000+ new customers

Why B2B startups trust my process

Good with tech – Launched and grown complex tech products
Strategic execution – The right balance of strategy & execution
Great with analytics – Setup metrics to measure and improve

Your website is at the heart of B2B marketing growth

Here's an insane stat: 81% of marketing teams find website ownership a persistent challenge: While marketing teams are the definite owners of the customer experience, the majority feel restricted by designers and developers — limiting their ability to deliver on their marketing vision and goals.
FAQ

Frequently asked questions

I work independently as a B2B marketing consultant, registered as sole trader and I'm not affiliated with any agency.

However, I can recommend freelancers to your for example designers, content writers and more. I suggest to setup separate contracts with them to keep everything easy.
Of course, I have worked with companies in different industries across US, India, UK and Europe.

You can view the logos of a few of my customers and testimonials at the top. I can walk through my past work in our first call.

I am also building a portfolio on this website, but it’s not ready yet.
As my work is very intensive in nature, I often setup scope by project after our first conversation. This helps me understand your current stage of growth, your goals and resources so I can recommend the best plan of action.

When a clear scope can be defined, I setup the price by project.

For more flexible engagements I offer on-demand hourly rate and you can also commit to a fixed number of hours per week. In both cases, the actual time is tracked in a  shared Google Sheet so you only pay for the time spent on your projects.
You can see average prices from the past. I normally propose a customized price once we review your business goals, challenges, marketing setup and product complexity.

Hourly rate, however, is fixed and very competitive for B2B marketing consulting and execution.
Of course. In fact I strongly recommend signing a non-disclosure agreement to ensure you are comfortable sharing sensitive information with me. That’s the only way to achieve business impact.
I am location independent but I often spend time in regions where I have long-term customers or active projects. This helps with meetings and brainstorming sessions which are more effective in person. I am currently based in Lisbon but I can easily travel for work if needed.
Do you have international B2B marketing experience?
Absolutely. In over 10 years of marketing, 70% of my work has targeted US and Europe, 10% to India only and 20% to global audiences.

This includes digital of course, but I’ve also done extensive PR and event marketing for enterprise companies in US, UK and India.
Great question! A common misconception about consulting is that it is only “advice”.

In reality, consulting is about transformation and driving change in your organization. I do this by combining experience-backed recommendations, running pilot programs that drive results, building technology and analytics frameworks, and setting up processes that your team can take over. In longer engagements,

I also help founders hire and train the right people. The simplest way to explain all of the above is consulting + execution. This dispels any misunderstandings about my work.
I bring years of expertise in marketing analytics. If your analytics is properly setup, I’ll help you define the right metrics as we execute so you can see the impact.

If your analytics setup is lacking, I’ll fix it.
No. Unfortunately, in B2B marketing results depend on multiple factors across your strategy, product, acquisition, qualification and opportunity stages.

I help companies adopt industry-leading practices but realizing the outcomes is a shared responsibility.
Still have questions?
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“Vaibhav worked on my demand generation campaigns, but truly he was my “go-to” campaign manager. I was very glad to know that it was Vaibhav that was managing my campaigns.”

Michelle Killebrew
Marketing Director - IBM Coremetrics
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