Build a story your product deserves
Product marketing focused on value for your customer
Jump start your marketing by clearly defining where your product fits into your customers' life, how it solves their problems, and how it creates value for their work.
This requires a deep knowledge of your market, your product and your audience. With this knowledge I create a positioning and messaging strategy for your product to appeal to your ideal customers.
A story that your product deserves and your customers relate to.
This requires a deep knowledge of your market, your product and your audience. With this knowledge I create a positioning and messaging strategy for your product to appeal to your ideal customers.
A story that your product deserves and your customers relate to.
Take the customer perspective
- Get a deep understanding of your customers and target market
- Deep-dive into your product and its impact
- Connect the two to define what your marketing should talk about
Position your product in the market
- Find the sweet spot for your product in the market
- Differentiate your solution from your competitors
- Bring clarity around how your product benefits your customers
Create a clear message that engages customers
- Define the key pillars of your messaging strategy
- Write the key messages in a language your customers can relate to
- Train your team on using and improving the messaging platform
Write great copy everywhere
- Write clear, concise copy for your website
- Setup messaging templates for your ad campaigns
- Make all your user facing copy clear, relevant and interesting
Product marketing insights
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