Category: Product Marketing

How Startup Unicorns win

3 reasons why startup unicorns succeed

Startup unicorns don’t just materialize from sheer luck. It’s important to build a great product. But it’s even more important is to identify and integrate habits that improve your chances of long-term success.

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customer value in B2B marketing

Understanding customer value in B2B marketing

Revenue is not self-driving. It is the result of customers buying a product over others for the value they perceive or experience. And when more people see value in a product adoption increases. This wider adoption drives a company’s growth.

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