Category: B2B Demand Generation

understand ROI of marketing automation platforms

Understanding ROI of Marketing Automation Platforms

Averages suggest that out of the leads that your campaigns attract, only a quarter have a propensity to buy or signal an upcoming need. When you nurture a thousand leads, assuming a respectable conversion rate of 5%, you get a return of 50 wins. But when you start nurturing 10,000 leads, you are only able to scale up to 300 wins, instead of the expected increase to 500.

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