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3 reasons why startup unicorns succeed

Startup unicorns don’t just materialize from sheer luck. It’s important to build a great product. But it’s even more important is to identify and integrate habits that improve your chances of long-term success.

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Understanding ROI of Marketing Automation Platforms

Averages suggest that out of the leads that your campaigns attract, only a quarter have a propensity to buy or signal an upcoming need. When you nurture a thousand leads, assuming a respectable conversion rate of 5%, you get a return of 50 wins. But when you start nurturing 10,000 leads, you are only able to scale up to 300 wins, instead of the expected increase to 500.

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How to hire freelancers for your startup

It’s hard to build a talented team. And it’s even harder if you are trying to build a team in your startup working with limited resources. More companies are relying on freelancers to move their business forward without waiting to build a full-time team.

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Understanding customer value in B2B marketing

Revenue is not self-driving. It is the result of customers buying a product over others for the value they perceive or experience. And when more people see value in a product adoption increases. This wider adoption drives a company’s growth.

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