As more companies embrace SaaS, your customers are constantly bombarded with more product information. B2B buyers don’t want more, but what’s right for them. Read 3 big moves to simplify your marketing
Averages suggest that out of the leads that your campaigns attract, only a quarter have a propensity to buy or signal an upcoming need. When you nurture a thousand leads, assuming a respectable conversion rate of 5%, you get a return of 50 wins. But when you start nurturing 10,000 leads, you are only able to scale up to 300 wins, instead of the expected increase to 500.
It’s hard to build a talented team. And it’s even harder if you are trying to build a team in your startup working with limited resources. More companies are relying on freelancers to move their business forward without waiting to build a full-time team.
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