Author: Veb

How Startup Unicorns win

3 reasons why startup unicorns succeed

Startup unicorns don’t just materialize from sheer luck. It’s important to build a great product. But it’s even more important is to identify and integrate habits that improve your chances of long-term success.

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understand ROI of marketing automation platforms

Understanding ROI of Marketing Automation Platforms

Averages suggest that out of the leads that your campaigns attract, only a quarter have a propensity to buy or signal an upcoming need. When you nurture a thousand leads, assuming a respectable conversion rate of 5%, you get a return of 50 wins. But when you start nurturing 10,000 leads, you are only able to scale up to 300 wins, instead of the expected increase to 500.

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How to Hire Freelancers for Your Startup

How to hire freelancers for your startup

It’s hard to build a talented team. And it’s even harder if you are trying to build a team in your startup working with limited resources. More companies are relying on freelancers to move their business forward without waiting to build a full-time team.

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customer value in B2B marketing

Understanding customer value in B2B marketing

Revenue is not self-driving. It is the result of customers buying a product over others for the value they perceive or experience. And when more people see value in a product adoption increases. This wider adoption drives a company’s growth.

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What buyers value in B2B content marketing

How to build trust with B2B content marketing

B2B buyers don’t trust B2B content like they used to. More companies are investing in creating content than ever before. Yet, the ROI is becoming harder to extract. You need more time and much higher quality to influence buyer behavior than you needed 5 years ago.

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